We can find more information
than ever.
Knowing what to trust
has never been harder.
ZEEF sifts information by topic — through human curation, structured categories, and visible perspectives.
Gold sifter, Klondike River, ca. 1898
“It's not information overload.
It's filter failure.”
— Clay Shirky
Filtering the world's information with human knowledge
What we see
is not neutral.
The information environment is shaped by forces most people can't see and didn't choose. This isn't a technical glitch — it's a structural problem.
Trust
- —Which source is actually reliable?
- —Does that expert really know what they claim?
- —Are results bought, steered, or manipulated?
Visibility
- —Algorithms shape what surfaces first
- —Commercial incentives determine what gets amplified
- —SEO manipulation distorts organic results
Confinement
- —Filter bubbles reinforce existing beliefs
- —Echo chambers replace open inquiry
- —Misinformation spreads faster than correction
Autonomy
- —Users are tracked, profiled, and steered
- —Personalisation that closes rather than opens
- —Engagement logic rewards outrage over nuance
It's not information overload.
It's filter failure.
The question is not: “Can I find information?”
The real question is: “Who or what decides what I see — and can I trust that?”
Search engines
Social platforms
AI models
None of these systems have solved the trust problem. They all rely on signals that can be gamed, biased, or simply wrong.
Sifting is not
another algorithm.
ZEEF introduces a different model. Not a smarter ranking system on top of the chaos — but a layer of human selection, structure, and transparency beneath it.
Sifting doesn't remove opinions. It makes them visible, comparable, and navigable.
Current model
- Engagement over nuance
- SEO over quality
- One dominant ranking
- Opaque selection
- Personalised confinement
ZEEF
- Human selection
- Quality over reach
- Multiple viewpoints
- Transparent curation
- Structured comparison
Select
People with knowledge or a clear point of view choose which sources matter on a topic.
Organise
Sources are structured by category, tag, and subject — not by engagement or algorithmic relevance.
Tag
Human-applied labels create a navigable map of a topic across disciplines and perspectives.
Compare
Different viewpoints on the same subject sit side by side, visible and traceable.
Attribute
You see who selected a source and why — curation is transparent, not anonymous.
Multiple experts.
One topic. Your understanding.
Where a search engine gives you ten links, ZEEF gives you expert perspectives on the same question — curated by people who know the subject, not ranked by an algorithm.
Trust comes from human judgment. Not from the algorithm that ranked a result, but from the person who read it, understood it, and decided it was worth including — with their name attached.
Search
+
AI
+
People
→
Trust
Topic: Nutrition science
Mainstream consensus
Peer-reviewed meta-analyses, dietary guidelines
Emerging research
Recent clinical trials challenging established models
Critical voices
Researchers questioning industry-funded study design
3 perspectives by 3 curators on 1 topic
A curated directory of knowledge, organised by humans who know the subject.
ZEEF is a human-filtered resource directory. For each topic, you find a structured set of links, sources, categories, and perspectives — not an infinite feed, but a deliberate, navigable collection.
The people who curate a ZEEF page have knowledge, experience, or a clearly stated point of view. Their selection is visible. Their reasoning can be questioned. That's the point.
ZEEF doesn't claim to know the truth about any subject. It helps you see the landscape of serious knowledge around it — honestly, structurally, and without hiding who made what visible.
Every source selected by a person, not ranked by a machine.
Topics organised with categories, tags, and clear navigation.
You always know who curated a collection and their perspective.
Different curators can build different views on the same topic.
No algorithmic ranking. No engagement signals. No hidden agenda.
“ZEEF is to search what Twitter is to news.”
Jeroen Verberg
CEO, Onehippo
“I believe in ZEEF and I'm convinced that people can produce better search results than algorithms.”
Philippe van Ooteghem
Founder, Adlantic
“I like the human preselection of information. This makes information personal. Everything is about making choices and ZEEF helps to do just that instead of trying to be complete.”
Mark Greeven
Associate Professor, Zhejiang University
“This is the best tool to filter the Internet.”
Arnoud Duiker
Partner, Orangedotcom
From noise
to knowledge.
ZEEF is building a different layer for the world's information. One where sifting is done by people, structure is visible, and multiple perspectives on the same subject can exist, be compared, and help you think better.
“Search gives answers. Sifting gives context.”
“One topic. Multiple views. Better judgment.”
“Human knowledge, made visible.”